Bollywood has transformed dramatically over the past decades. From the era when masala movies — a vibrant mix of action, romance, music, and drama — dominated the box office, the industry now embraces a more nuanced form of storytelling, largely driven by the rise of OTT platforms. This shift reflects how audience preferences have evolved, craving diverse narratives that go beyond formulaic plots. The article at https://www.uniindia.com/the-evolution-of-bollywood-from-masala-movies-to-ott-driven-storytelling/press-releases/news/3441382.html offers an insightful look into this fascinating transition. It highlights how filmmakers are experimenting with genres and formats, responding to a globalized, digital-savvy audience. This change also signals a broader cultural openness and the democratization of content, where unconventional stories find their space alongside mainstream fare. For anyone interested in film, culture, or media trends, understanding Bollywood’s evolution helps decode wider shifts in entertainment consumption worldwide.
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The shift in how stories are told today reveals much about changing cultural tastes and technology’s role in shaping modern entertainment narratives.